How Do You Blog? The Biggest Mistakes Small Businesses Make




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This is a common mistake among small businesses – neglecting to plan or execute any activities that could help increase search engine traffic and boost conversions. Blogging is certainly an area where many entrepreneurs fall short; leaving them without any strategies for reaching success online!

The most frequent issue I hear from clients about blogging is lack of knowledge on how to get started. It’s essential to understand the process, yet many people remain unfamiliar with it – even those who desire to become proficient at it. Therefore, let me offer some guidance on how best to start a blog so that your venture achieves success!

What You’ll Need

To get started, you’ll need: a domain name (which is your website’s address), hosting space and an exciting blog topic.

Your domain name acts as your virtual signature – it dictates what visitors will see before they even enter your website. It’s also essential in identifying who you are and connecting users with their desired information.

With hosting, one can easily upload content like images, video clips or other types of digital media alongside the text on their webpage. Hosting also comes with an array of features such as stats about unique visitors and how long people spend on your site;

The more captivating your blog content can be, the more likely that readers will become devoted patrons. Encourage them to share your articles by providing valuable resources along with offers for customers who have already engaged with you! If a post gains traction, then reposting it could be quite lucrative!

Step 1

To begin, you’ll need to select the ideal platform for your blog. Depending on its goal and intended audience, there are a variety of options out there – from traditional websites to e-zines; RSS feeds as well as social media channels such as Facebook and Twitter.

Selecting an appropriate blogging platform will ultimately determine which one of these tools is most suitable:

If it’s an enterprise blog, WordPress or Joomla could be worth considering since they have robust features that can assist in enhancing customer relations and building up brand awareness. Alternatively, if you’re seeking to provide more personal content that does not necessarily need visibility beyond just your own network – consider launching a Google+ page rather than posting directly onto your website.

Step 2

If your business is new or you’re in the midst of a rebranding, it’s prudent to evaluate your industry and niche. By exploring your niche, you can elucidate which topics are most relevant to one another; this will ultimately yield higher quality content creation and increase discovery rates.

In addition to determining where you should blog from an SEO standpoint, consider industry-specific online directories. These resources allow businesses to make themselves more readily accessible by providing an easily accessible contact information portal and location data along with links to their pages on social media – all things that can help boost visibility!

Step 3

Once you’ve decided on a topic and formulated an introductory statement, merely slip into your preferred blogging engine and get started!

If your blog is one-way (like mine), then it’s time to begin creating content. Just as with any other type of website, content should be central to its existence – so why not give us some exclusive insights from your own experiences? If you’re an active participant on social media, then share some thoughts about how these platforms can be utilized for business purposes; or if relevant news items are frequently appearing in the headlines – consider analyzing them and providing commentary on those issues! Whatever happens, the key is that this endeavor should remain authentic; otherwise users may even come away with the impression that they’re reading someone else’s words rather than their own.

Step 4

Start off every post with a sentence or two.

This is an excellent opportunity to share a brief synopsis of the announcement and convey its significance. Then, begin your article by providing further elaboration on what that relates to.

For instance, if it’s announced that you will be launching a new product this month, then the first line in your blog post may simply be ‘We are excited to launch our latest invention!’ Uplifting yet concise.

Step 5

Once you’re contented with your draft, it’s time to schedule an unveiling.

In order for bloggers to maintain overview over their schedules, they frequently create a publishing schedule that adheres to regular periods of publishing.

If you’d like more information on how precisely this process works, check out my previous blog post: How To Schedule Your Blog Posts Like A Pro!

Step 6

After monitoring your Google Analytics, you may be excited to understand how much traffic your blog is receiving – but don’t get overzealous. That’s because it’s wise to take a measured approach when assessing the success of a blog post:

First, let’s have a look at what has transpired here on the basis of Net Promoter Score (NPS) and Customer Influence Index (CII).

NPS is an indispensible metric for gauging customer satisfaction and determining the effectiveness of any business. It seeks to quantify all the ways in which potential consumers view their experience with the company. Plus we can observe the responses from their responses; this provides valuable insight into areas where improvement could most effectively be made!


You are now an experienced blogger, and can confidently navigate your way through the process of starting up that highly anticipated blog. If you’re looking for assistance, consider reaching out to a content creation tool such as our own; it will be an ideal start for any small business!

It takes effort and creativity to construct an outstanding blog, but our app makes it simple. Just select the niche you’d like to explore and let us handle the rest!

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